Step 6: Measuring, Reviewing and Adapting
A marketing strategy must be an ever-evolving process. What works today may very well be outdated tomorrow. Changing demographics need to be accounted for, one must adjust to an unpredictable marketplace and competition may dictate a change in tactics.
Emarkable gives you the ability to measure all of the most important features in a real-time scenario. Some of the most critical segments that are monitored include:
- Inbound lead traffic.
- SEO effectiveness.
- PPC analyses.
- Blog updates.
- Social media standing.
- Email contacts and outbound information.
As always, we will fulfill these requirements from a top-down approach; that is, all of these fields must work in relation to one another.
The Capability to Adapt
How receptive are your customers to email updates? Has your social media audience grown? When was the last time your blog was renewed and what was the feedback? Has your SERP ranking changed due to the implementation of a new SEO strategy? This will enable you to proactively change your strategies as the environment may dictate. Not only can this aid in your professional appearance, but such a flexibility will inevitably result in positive growth.
Above and Beyond…
Above all, this and every other step is designed to help increase your ROI while minimising the efforts you will need to put forth. Without the insight and clarity provided, the true potential of your business may never come to fruition. By offering you this necessary framework, you can enhance the efficacy of any strategy already in place. While the ultimate decisions will naturally be left up to your expertise, emarkable is proud to supply you with the industry knowledge to further expand what is certainly a promising enterprise.